Every city has a personality. Jiaxing’s is the kind that doesn’t need to shout. It’s my hometown—a small city in southeastern China, full of culture, familiar memories, and the kind of beauty you might miss if you’re always in a hurry. So when I was asked to create a city banner, I decided not to make it feel like a generic tourism poster. I wanted to show Jiaxing the way I remember it. The challenge? A city is a lot of things. How do you fit its culture, character, and atmos

How do you make a brand look so good that people start craving the food? The goal for Kissushi was simple: make people hungry. Sushi is naturally visual — vibrant colors, fresh ingredients, and beautiful textures. I wanted the brand to amplify that appetite rather than compete with it. Designing for craving I explored a bold, pop-art-inspired direction with bright colors, playful graphics, and oversized food imagery. The idea was to make the food feel fresh, energetic, and al

What would happen if The Daily Item’s entire design team got kidnapped? For starters, you’d be looking at, well . . . nothing. I suspect that when you read The Item and are captivated by the stories, it may not occur to you just how much effort goes into the design. I am not unbiased, since I am a designer, and I do have my fair share of opinions about how the page should look. I majored in Visual Communication Design for 6 years and earned my master’s degree in 2020 from the